New customers are the lifeblood of companies. Or are they? Lately, marketers have been spending more time on current customers — revamping what customer service means, investing more in customer relationship management (CRM) systems and building teams to improve communication with customers. Read more →
WordPress is now the largest and most popular CMS system worldwide. WordPress is future-proof and will continue to be developed and improved as web continues to evolve. Unlike lots of open source CMS on the web, WordPress was built by a ‘proper’ organisation who used wireframes to plan and design the system like a commercial piece of software. Today, WordPress is still extended and updated using strict control and processes, ensuring that as few minor releases are made and that the software is secure as can be. Read more →
“At a time when budgets are being cut, in both public funded and independent schools and colleges, it’s really important that every penny spent on marketing is spent wisely to maximum impact.”
“How you present your school or college to prospective and current parents is critical to how you are perceived by a wider audience”. Here are some of the key areas that we advise schools to focus on to help them to analyse the message they are sending out: Read more →
In 1991 Berners Lee provided a new communications facility called the World Wide Web. He loaded the first photo in 1992. In the same year the first server outside Europe was established. In 1993 it was announced that the World Wide Web was free to everyone. By the year 2000 around 360 million people were using the web, today it’s more like 2 billion. There are around 185 million websites – and the number is rising rapidly! Read more →
Marketing on a budget doesn’t necessarily mean cutting the amount you spend but instead assessing where you will get your best returns, what actions you can take that are easy, immediate and cost effective and how you prioritise them. Here are our top 5 activities that won’t break the bank but could open up some new opportunities. Read more →
